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video: '/誠品自食其果？養肥黃金地段18年，反被房東掃地出門.... [Ms1TF6hPb5o].webm'
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113,045回視聴 2026/07/26
台北信義誠品，曾經是全球最大的24小時書店，也是無數人心中「台灣的文化驕傲」。可2023年平安夜，這盞燈熄了——不是不賺錢，而是被房東掃地出門。
諷刺的是：這塊黃金地段，正是誠品自己花18年親手養肥的。
更諷刺的是：就在幾年前的深圳，對不聽話的小商戶斷水斷電、逼簽切結書的，也是誠品。
這期影片，我們拆開「誠」字招牌下的另一面：一家書店，為什麼在蘇州蓋起一平米6萬的豪宅？賣書賺4100萬、賣房賺1.8億的賬本，說明了什麼？當年擠走日本百貨巨頭的強者，為何18年後淪為求續約而不得的弱者？以及——被趕出信義店之後，它靠什麼奇蹟般地活了過來？
一個把「誠」字刻進名字的公司，最後活成了自己最不想成為的樣子。這不只是誠品的故事，也是每一個理想主義者，遲早要面對的那道題。
*藝哥商業故事*
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