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video: '/茅台最怕的，不是競爭對手，而是中國年輕人！曾經一瓶難求的白酒，神話還能撐多久？ [J2-8ImFNvSI].webm'
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一瓶酒，曾經賣不出去，後來卻一瓶難求，甚至有人為了拿到經銷權，行賄上億！
茅台最不可思議的地方，不是它有多好喝，而是它越貴，反而越有人搶。從國宴上的一杯酒，到中國式飯局裡的權力、人情與生意，茅台究竟是如何把一瓶白酒變成身分與財富的象徵？
然而，當越來越多年輕人開始拒絕酒桌文化，這門靠「所有人都知道它很貴」支撐的生意，還能持續多久？
這期《藝哥商業故事》，帶你看懂茅台背後的商業邏輯，以及這場延續數十年的財富神話，正在面臨的最大挑戰。
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