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video: '/沃爾瑪抄走一切，為什麼還是打不過好市多？Costco 最反常識的商業秘密！ [RoDifFy4uig].webm'
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1982 年，沃爾瑪創辦人山姆・沃爾頓偷偷走進一家倉儲賣場，拿著錄音機記下每一件商品的價格。
後來，他幾乎抄走了這套生意的一切，卻始終沒能打敗好市多。
更反常識的是，好市多真正的商業秘密，竟然是——**拒絕多賺錢。**
一家故意把利潤讓給顧客的公司，最後為什麼反而成了全球最成功的零售商之一？這一期，我們來講好市多背後真正的故事。
## 被當場抓住的老人
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## 飛機庫裡的發明
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## 學生創辦 Costco
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## 賣東西，不許多賺
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## 華爾街 vs 吉姆
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## 發明者輸給自己的學生
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## Costco 到底靠什麼賺錢？
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## 台灣苦撐 1,825 天
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## 查理・芒格為什麼如此著迷？
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## 一塊五美元的熱狗
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