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video: '/一家輪胎公司,為什麼能決定全世界廚師的命運?|米其林:一本虧錢百年的生死簿 [7_VdxbdSEg8].webm'
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一家賣輪胎的公司,為什麼能讓全世界最頂尖的廚師又愛又怕?
一本當年免費送、甚至被拿去墊桌腳的小冊子,最後竟然變成餐廳的「生死簿」,讓主廚為了一顆星背債、失眠,甚至讓各國政府花錢請它來評餐廳。
米其林指南真正厲害的地方,不只是評美食,而是用一百多年,把「值得你專程跑一趟」變成了一門影響全球餐飲、旅遊與品牌價值的生意。這支影片,就來講清楚這本虧錢百年的指南,究竟是怎麼得到如此巨大的權力。
## 一顆星,一條命

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## 一個只有三千輛車的國家

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## 墊在桌腳下的冊子

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## 唯一不靠餐廳吃飯的裁判

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## 一顆星等於多少錢,等於多少命

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## 把星星還回去的人

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## 排隊付錢的國家

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## 輪胎還在磨

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